CPRAM — College Public Relations Association of Mississippi
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  • LOOK BACK: 2022 CONFERENCE
  • About
    • Board
  • Contact
  • Scholarships
    • 2022 Scholarship Recipients
    • 2021 Scholarship Recipients
    • 2020 Scholarship Recipients
    • 2019 Scholarship Recipients
    • 2018 Scholarship Recipients
  • CPRAM Conference
    • 2023 CPRAM Conference Registration
    • 2023 Agenda
  • Career Opportunities
  • Award Winners
    • 2022 Award Winners
    • 2021 Award Winners
    • 2020 Award Winners
  • LOOK BACK: 2022 CONFERENCE

2023  conference Agenda

CPRAM 2023 Conference
May 21-23 in Oxford, Miss.
Sunday, May 21

3 p.m.        Conference Check-in Begins
in the lobby of the Courtyard Marriott-Oxford
                    Stop by to grab your credentials, conference materials, etc.

4-6 p.m.      Welcome Reception
                      Courtyard Marriott Rooftop Terrace
 
 
Monday, May 22
8:30 a.m.       Light Breakfast
                         Courtyard Marriott/ Avenue Ballroom
 
9:00 a.m.       Welcome and Opening
                         2022-23 CPRAM President Pam Starling, University of Mississippi  
 
9:05 a.m.        Natashia Gregoire, Amazon Global Director of Internal Communications
                          " Connections- a Foundational Element of Effective Communications"
                            A discussion with Natashia about the central theme of her career in journalism, communications, and
                            storytelling  for some of America's top companies.
                  
10:05 a.m.       Break and 1st Door Prize Giveaways
 
10:15 a.m.       Melissa Vangsness, Vice President of Strategy with Carnegie Higher Ed
                         “Building Affinity Through Storytelling in the Era of Goldfish Attention Spans"
                           In order to capture the attention of your audience you must tell a story that no other college or university is telling.                             Successful storytelling demands more than facts and figures, it requires a deep understanding of your brand’s                                   authentic personality. Let's discuss storytelling and its significant role for higher education institutions to help                                   build their brands. 
 
11:30 a.m.       Lunch on your own
 
1:05 p.m.         Reconvene
 
1:10 p.m.          Webb Lewis, UM Assistant Director of Marketing Brand Strategy
                          "Using Authentic Content to Build Trust on Social"
 
2:15 p.m.         Mary Margaret White, CEO/ Executive Director of Mississippi Today
                           "Sharing the Mission of a Non-Profit Newsroom in Mississippi."
 
3:15 p.m.         Break, Door Prizes
 
3:30 p.m.       Roundtable Sessions
                          Break out groups with colleagues to discuss various higher ed public relations and marketing topics including:                                  social media, communications, email marketing, graphic design, digital marketing, sports                                                                          communications, and more.             
 
4:30 p.m.        Break
 
6:00 p.m.        Cocktail Hour/ Cash Bar
 
7 p.m.               Dinner and Awards Banquet
 

 
Tuesday, May 23
 
8:30 a.m.           CPRAM Board Meeting
 
9:00 a.m.           CPRAM Business Meeting
 
9:15 a.m.             Anna Sayre, Adobe Certified Associate and UM Senior Graphic Designer
                            "Adobe Creative Cloud: Tips and Tricks"

10:15 a.m.            Break
 
10:30 a.m.         Melisssa Vangsness, Vice President of Strategy with Carnegie Higher Ed
                            "Finding Focus in your Marketing Strategy and Planning"
                              It's hard to know where to focus your energy and resources when many things are outside our control, e.g., new                                      and emerging demographics, regulation updates, cultural shifts, global pandemics, new or changing strategic                                    plans, and technology evolutions.
           
                              Let's discuss some emerging trends in and around higher education to pay attention to so we can find focus and                                consistency within what we can control to create consistent and thoughtful marketing and  communication                                        strategies. 
 
11:45 a.m.            Conference Wrap Up
 
12 noon.              Adjourn



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