Sunday, May 21
3 p.m. Conference Check-in Begins in the lobby of the Courtyard Marriott-Oxford
Stop by to grab your credentials, conference materials, etc.
4-6 p.m. Welcome Reception
Courtyard Marriott Rooftop Terrace
Monday, May 22
8:30 a.m. Light Breakfast
Courtyard Marriott/ Avenue Ballroom
9:00 a.m. Welcome and Opening
2022-23 CPRAM President Pam Starling, University of Mississippi
9:05 a.m. Natashia Gregoire, Amazon Global Director of Internal Communications
" Connections- a Foundational Element of Effective Communications"
A discussion with Natashia about the central theme of her career in journalism, communications, and
storytelling for some of America's top companies.
10:05 a.m. Break and 1st Door Prize Giveaways
10:15 a.m. Melissa Vangsness, Vice President of Strategy with Carnegie Higher Ed
“Building Affinity Through Storytelling in the Era of Goldfish Attention Spans"
In order to capture the attention of your audience you must tell a story that no other college or university is telling. Successful storytelling demands more than facts and figures, it requires a deep understanding of your brand’s authentic personality. Let's discuss storytelling and its significant role for higher education institutions to help build their brands.
11:30 a.m. Lunch on your own
1:05 p.m. Reconvene
1:10 p.m. Webb Lewis, UM Assistant Director of Marketing Brand Strategy
"Using Authentic Content to Build Trust on Social"
2:15 p.m. Mary Margaret White, CEO/ Executive Director of Mississippi Today
"Sharing the Mission of a Non-Profit Newsroom in Mississippi."
3:15 p.m. Break, Door Prizes
3:30 p.m. Roundtable Sessions
Break out groups with colleagues to discuss various higher ed public relations and marketing topics including: social media, communications, email marketing, graphic design, digital marketing, sports communications, and more.
4:30 p.m. Break
6:00 p.m. Cocktail Hour/ Cash Bar
7 p.m. Dinner and Awards Banquet
Tuesday, May 23
8:30 a.m. CPRAM Board Meeting
9:00 a.m. CPRAM Business Meeting
9:15 a.m. Anna Sayre, Adobe Certified Associate and UM Senior Graphic Designer
"Adobe Creative Cloud: Tips and Tricks"
10:15 a.m. Break
10:30 a.m. Melisssa Vangsness, Vice President of Strategy with Carnegie Higher Ed
"Finding Focus in your Marketing Strategy and Planning"
It's hard to know where to focus your energy and resources when many things are outside our control, e.g., new and emerging demographics, regulation updates, cultural shifts, global pandemics, new or changing strategic plans, and technology evolutions.
Let's discuss some emerging trends in and around higher education to pay attention to so we can find focus and consistency within what we can control to create consistent and thoughtful marketing and communication strategies.
11:45 a.m. Conference Wrap Up
12 noon. Adjourn
3 p.m. Conference Check-in Begins in the lobby of the Courtyard Marriott-Oxford
Stop by to grab your credentials, conference materials, etc.
4-6 p.m. Welcome Reception
Courtyard Marriott Rooftop Terrace
Monday, May 22
8:30 a.m. Light Breakfast
Courtyard Marriott/ Avenue Ballroom
9:00 a.m. Welcome and Opening
2022-23 CPRAM President Pam Starling, University of Mississippi
9:05 a.m. Natashia Gregoire, Amazon Global Director of Internal Communications
" Connections- a Foundational Element of Effective Communications"
A discussion with Natashia about the central theme of her career in journalism, communications, and
storytelling for some of America's top companies.
10:05 a.m. Break and 1st Door Prize Giveaways
10:15 a.m. Melissa Vangsness, Vice President of Strategy with Carnegie Higher Ed
“Building Affinity Through Storytelling in the Era of Goldfish Attention Spans"
In order to capture the attention of your audience you must tell a story that no other college or university is telling. Successful storytelling demands more than facts and figures, it requires a deep understanding of your brand’s authentic personality. Let's discuss storytelling and its significant role for higher education institutions to help build their brands.
11:30 a.m. Lunch on your own
1:05 p.m. Reconvene
1:10 p.m. Webb Lewis, UM Assistant Director of Marketing Brand Strategy
"Using Authentic Content to Build Trust on Social"
2:15 p.m. Mary Margaret White, CEO/ Executive Director of Mississippi Today
"Sharing the Mission of a Non-Profit Newsroom in Mississippi."
3:15 p.m. Break, Door Prizes
3:30 p.m. Roundtable Sessions
Break out groups with colleagues to discuss various higher ed public relations and marketing topics including: social media, communications, email marketing, graphic design, digital marketing, sports communications, and more.
4:30 p.m. Break
6:00 p.m. Cocktail Hour/ Cash Bar
7 p.m. Dinner and Awards Banquet
Tuesday, May 23
8:30 a.m. CPRAM Board Meeting
9:00 a.m. CPRAM Business Meeting
9:15 a.m. Anna Sayre, Adobe Certified Associate and UM Senior Graphic Designer
"Adobe Creative Cloud: Tips and Tricks"
10:15 a.m. Break
10:30 a.m. Melisssa Vangsness, Vice President of Strategy with Carnegie Higher Ed
"Finding Focus in your Marketing Strategy and Planning"
It's hard to know where to focus your energy and resources when many things are outside our control, e.g., new and emerging demographics, regulation updates, cultural shifts, global pandemics, new or changing strategic plans, and technology evolutions.
Let's discuss some emerging trends in and around higher education to pay attention to so we can find focus and consistency within what we can control to create consistent and thoughtful marketing and communication strategies.
11:45 a.m. Conference Wrap Up
12 noon. Adjourn